There are a lot of different ways to market a website.
Of course there is the traditional offline marketing:
Hand out cards with your website address
Tell everyone you know to visit and bookmark the site.
If you can afford it, pay for print ads in magazines and newspapers.
Make a big splash and advertise on a billboard.

Online advertising is typically a lot cheaper and much more cost effective.

Online Marketing Options:
Banner Advertising
Listing Site Inclusion (pay to be listed on a website in a directory or database for search)
Pay per click advertising (typically what you see on google in the right sidebars and the top of the page)
Pay for performance advertising (pay when someone buys something, signs up or generates a lead for follow up)

There are a lot of sites that offer pay per click advertising, probably the quickest way to get traffic to your website.
Here are some pages for specific topics that show sponsored ads.

Raleigh Home Source
Triangle real estate
Raleigh Directory
Cary Custom Builders
Triangle new home guide

Online advertising should not be confused with search engine optimization and social media marketing.
These are probably the best ways to market a site or service but can be frustrating to a business if you start out and do not see results. It takes time and resources that many real estate companies and small businesses do not have available or many times lack the knowledge and skills to do it right. Add to that the constant changing of the web and the service offerings…How do you manage?

Get exposure through Internet Marketing find out how to do it better! Contact Bo the Webguy today!